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1966 Plymouth Valiant - $36,900 - Morgantown, PA - 1966 Plymouth Valiant In May 1957, Chrysler president Lester Lum ''Tex'' Colbert established a committee to develop a competitor in the burgeoning compact car market which included the popular VW Beetle, the new American Motors Rambler and upcoming entries from GM, Ford and Studebaker. Virgil Exner